What is the “Candidate Experience” — and Does it Really Matter?

Posted by Mark Jackson on Tue, Nov, 13, 2018 @ 08:11 AM

 

Business people waiting to be called into interview at the office

Candidate Experience

There’s a lot of talk currently about the importance of the candidate experienceJust what is the candidate experience? Does it matter?  And if so, how can you make it better?

  

What is it?

Not surprisingly, the term “candidate experience” refers to the overall experience employment candidates have with a potential employer. It includes the candidates’ impressions and perceptions of a company’s hiring process including the job application, screening methods, communications, and the interview.

 

Does it Matter?

In a word — yes. The candidate experience matters enough that there's even an annual Candidate Experience conference to recognize leaders in this art. Here are just four of many reasons why companies should take the candidate experience seriously.

 

  1. Bad news spreads

Applicants who have a bad experience with a company often don’t go silently back into the job market — they spread the bad word. A recent industry survey found that 33% of candidates with a negative experience intended to share the news publicly through social media.

 

  1. Candidates are also customers

Alienate a candidate and it might dip into your profits. A recent Talent Board survey found that just under 40% of those with a positive candidate experience said they felt more inclined to buy from the company, regardless of whether they were actually hired. Conversely, 30% of those with a negative experience said they would now purchase fewer of the business’s goods or services.

 

  1. The good ones might get away

A positive candidate experience leads to better hiring. It’s that simple. Need evidence? Organizations that invest in a strong candidate experience improve their quality of hires by 70%. And, 90% of candidates claim that the candidate experience they receive can change their minds about a role or company.

 

  1. It will cost you real money

A bad candidate experience can be costly enough that there’s a  Candidate Experience Resentment Calculator to demonstrate potential lost revenue stemming from bad candidate experiences.

 

How Can You Improve It?

Improving the candidate experience is not overly difficult, but it does take planning, time, and effort. Here are three area to consider:

 

  1. Recruitment Marketing

    Yes, there’s really such a thing as recruitment marketing. Really, it’s just a formal term for the strategies and tactics a firm uses to find, attract, engage, and nurture talent during the pre-application or recruitment phase. Recruitment marketing might take the form of employer branding, educational and promotional videos, or career sites.

     

    The best-executed recruitment marketing involves a company’s marketing department — an Aberdeen study found that best-in-class companies are 68% more likely than all others to involve the marketing department in employment advertising tactics. The same study found that recruitment marketing reduced the overall cost of the hiring process by 20% or more for 24% of companies.

     

    1. Recruitment Messaging

    Today’s workforce includes three generations — and to reach each of them, companies need messaging that resonates with the intended audience. Take the time to hone your company’s recruiting message — it should reflect your brand and speak to the needs and interests of your candidate pool. The right messaging works — Johnson & Johnson reworked their recruitment messaging to be highly specific and saw their talent pool improve by 54% and new hire turnover drop by 23%.

     

    1. Conversational Recruiting

    Here’s another trendy term — conversational recruiting. Conversational recruiting emphasizes two-way communications throughout the recruiting process — and we’re not just talking phone chats here. Candidates expect to engage potential employers from where they live – which often means from their mobile devices, and meaningful “conversations” might take the form of text, video screening, and candidate surveys to recruit for talent and have meaningful interactions along the way.

     

    The candidate experience is a critical component in a company’s overall recruiting strategy. A good candidate experience results in a number of tangible benefits, while a poor candidate experience can diminish a company’s chances at hiring and retaining top talent. We’ve got additional ideas about how you can improve your company’s candidate experience – contact us to start the conversation. You can also check out our Best Practices Guide - 4 Key Steps to Successful Talent Acquisition

Tags: Sustainable Recruiting, employment branding, recruiting software, recruiting strategy, HR, recruiting, talent acquisition, hiring manager, ATS, Hiring, candidate experience, employer brand, employee engagement, applicant experience, applicant management

Renewable Recruiting: Building Sustainable Recruiting Practices in the Nonprofit Sector

Posted by Mark Jackson on Tue, Sep, 11, 2018 @ 13:09 PM

Building Sustainable Recruiting Practices in the Nonprofit Sector 

One of the most common buzzwords of the last decade or so is sustainability. It’s been applied to everything from construction methodologies to laundry detergents, so perhaps it’s not surprising to hear it used in the context of the sustainability of nonprofit organizations. What does it take to be a sustainable nonprofit organization? The answers may surprise you. 

  

Think beyond cash flow

Naturally, what first comes to mind is cash flow. A sustainable nonprofit has to continue bringing in the money required to fulfill their mission, year after year. But sustainability goes beyond that. The analysts at Nonprofit HR laid out what we think is a spot-on description of nonprofit sustainability: “Nonprofit sustainability occurs when a nonprofit attracts and effectively uses enough and the right kinds of money and people necessary to lead and achieve their long-term outcome goals.”  

 

Implement a recruiting strategy

The right kinds of people are a necessary ingredient in the sustainability of nonprofits, yet a full 64% of nonprofits have no formal recruitment strategy. Without such a strategy makes competing for top talent even more difficult today than ever before. Even more alarming, once the right people are in place, most organizations (81%) lack a formal retention strategy for keeping them onboard and engaged.

 

While recruiting strategies will vary from organization to organization, many include elements such as workforce planning, definition of goals, employer branding, social media presence, sourcing and recruiting, a recruiting and applicant tracking technology platform, effective onboarding, and the use of data analytics to measure and monitor the process.  

 

Make a solid first impression

60% of job seekers have had a poor candidate experience. And as a result of a poor candidate experience, employers are missing out on an important talent pool. 83% of job seekers say a negative interview experience can change their mind about a role or company they once liked, while 87% say a positive interview experience can change their mind about a role or company they once doubted. Clearly, it pays to make a good first impression. 

Organizations can improve the experience of candidates in several ways, including streamlining the application process, keeping applicants informed of the status of their application, and recommending additional available positions. Steps like these are easier when you use an Applicant Tracking System (ATS), yet in 2017 only 33% of nonprofits reported that they use an ATS.

 

Promote your brand

Nonprofits have to be masters at self-promotion to meet their fundraising goals, and an organization’s brand carries a similar significance throughout the recruiting process. Does your organization have an employment brand or employment branding process? A majority of nonprofits do not, despite the important role brand plays in attracting top talent.

Think of your employment brand as the market perception of what it's like to work for your organization. It’s the image that your prospective, current, and past employees have about the employment experience, and includes things like your culture, work environment, employee benefits, and advancement opportunities. Your organization’s brand affects recruitment of new employees, retention, and engagement of current employees, and the overall perception of the organization in the market. Essentially your brand should create a sense of urgency and excitement motivating prospect employees to seek you out and current employees to remain engaged. 

Building a sustainable nonprofit organization involves many factors, of which the right talent is perhaps the most critical. To achieve your mission, and successfully grow and maintain it, you must recruit and retain the right high-performing people.

Learn more about how an Applicant Tracking system can improve the sustainability of your recruiting efforts with our guide - 4 Key Steps to Successful Talent Acquisition.   

 

Tags: nonprofit, recruiting strategy, recruiting, employment branding, Sustainable Recruiting, nonprofits, nonprofit recruiting, applicant tracking system, Applicant tracking software, blackbaud, community brands, abila

Visibility Software Exhibiting And Presenting At The AED 2018 Summit

Posted by Mark Jackson on Tue, Jan, 16, 2018 @ 14:01 PM

 

AEDSummitlogo-1.png

Visibility Software is a member of the Associated Equipment Distributors (AED) and we are proud to announce that we will be an exhibitor and speaker at the AED Summit at the Mirage in Las Vegas, January 15-19, 2018. We really look forward to sharing industry developments at our booth (# 1332) about the Talent Management space, specifically regarding recruiting and training management. Visibility Software CEO, Sean Pomeroy will also be presenting a session at this year's AED Summit conference titled - Talent Management Bootcamp: It Shouldn't Be So Complex on January 18th at 2:00pm.

Since joining the AED a few months ago we have been very active in providing talent management education and support to members of the association. This includes having two articles posted in the AED's premier publication, the CED Magazine. The Real Value of an Employee Development & Training Strategy was published in the November 2017 issue -Stack the Odds in Your Favor, and 5 Tips to Launching an Effective Learning Management and Employee Development Program was published in the current January 2018 issue.

Visibility also sponsored the AED Financial and HR Symposium earlier this year in Miami, and will be attending this year's Symposium, where our CEO will present another session titled -10 Talent Management Trends for 2018. This years' Financial and HR Symposium will be held from Wednesday, April 25 - Friday, April 27, 2018 in Napa, California. 

Our goal is to offer solutions to help member of the AED address obstacles in recruiting, training and retaining skilled workers. This is an area of concern for most businesses within the AED association based on a recent scientific study commissioned by AED. Obstacles to recruit and retain technically skilled workers cost the heavy equipment distribution industry in the United States around $2.4 billion per year.

Jon Cruthers, VP OF AED recently commented - "AED is pleased to have Visibility Software join our association as a Specialized Service member and we look forward to the support and services they can provide companies in the construction equipment distribution industry. The solutions offered by Visibility Software in the areas of applicant tracking and learning management continue to be a growing area of focus in the construction equipment market as distributors are in high demand for talented individuals to join their organizations to address the current skills gap."

Look forward to seeing you in Vegas!

Tags: recruiting, recruiting strategy, training management, aed, AED Summit

Join Visibility Software at GPUG Summit Nashville! A Dynamic Opportunity for the Dynamics GP Community

Posted by Mark Jackson on Tue, Aug, 22, 2017 @ 08:08 AM

Summit-2017-CYB-GP9.png

Hey y’all!

What are your plans October 10-13, 2017? We are a proud sponsor of GPUG Summit Nashville, one of the most engaging conferences in the industry. And as a sponsor, Visibility Software is excited to share this experience with you this October in Nashville, TN as we squeeze every last bit of functionality out of the products and get you the ROI you want—and deserve.

Why YOU should attend

GPUG Summit is THE go-to conference bringing together industry experts, software development vendors, and everyday users to discuss important issues, trends, product updates, customer pain points, and genuine solutions. The value of GPUG Summit is endless! Here are a few more reasons why you should attend: 

  • Meet & network with your user group buddies: Nowhere else will you find the collective Microsoft Dynamics® GP brainpower than at GPUG Summit.
  • Geek out over great content: There’s no better instructor than an actual Dynamics GP user. Receive deep level technical training in a focused environment on Dynamics GP functions that you can utilize 365 days a year.
  • Serve as a voice: Speak with vendors and Microsoft representatives so they understand your product pain points and can grow your industry with their products and future development.
  • Evaluate and test solutions: Understand third party solutions and learn what they can do for your industry or organization.

How to engage with us at GPUG Summit

We invite you to stop on by our booth (#363) to learn about our recruiting and training management solutions that integrate with Microsoft Dynamics® GP and other HR systems to automate and streamline the entire recruiting, hiring, onboarding and training management process.

Artwork commissioned for you

To celebrate the inspiring Nashville location, along with the inspirational Dynamics community, Dynamic Communities commissioned a remarkable piece of custom art. Over the next few months, they will be revealing parts of this unique artwork until it’s fully unveiled at GPUG Summit. Learn more and don’t miss out on the reveal. 

So giddy-up, grab your boots, and join Visibility Software in Nashville!

 

Tags: recruiting, microsoft dynamics gp, gpug summit, gpug, nashville, tn, recruiting strategy, training management

Succession Planning: The Core Issue of Leadership Failings

Posted by Mark Jackson on Wed, Mar, 22, 2017 @ 10:03 AM

planning.jpeg

An organizational succession plan should always have a plan B. It is one of the biggest problems for any business and a core issue for leadership. Succession planning is like an insurance plan for the survival of your business. So it stands to reason then, that if you don’t have a succession plan, you can’t ensure that your business will survive after your resignation. The good news is, it’s never too late to start the development of a succession plan. All you and your team have to do is answer a few questions and write the plan to set it in motion once it’s needed.

Succession planning was recently identified as one of the top three immediate HR issues that needed to be dealt with (Bersin and Associates). It’s no easy task however, and as it becomes a higher priority as Baby Boomers enter retirement (3.6 million baby boomers were expected to retire this year) it’s of growing importance to be able to answer these questions. 

  1. How many people will be leaving the organization - both voluntarily and involuntarily - over the next 5-7 years?
    The youngest Baby Boomers turn 50 this year and are preparing to retire. Your organization has to be ready for the retirement or removal of key players to the team. The maturing age group makes up 13% of the American population, and that could mean a large percentage of employees retiring from your organization.

  1. What skill sets will those employees who are leaving take with them?
    In preparation for several key members to leave the organization, understand what their positions are. Detail job descriptions accordingly so the team can adjust functionally and culturally for the impending change.

  1. Will we recruit externally or promote from within to fill those gaps?
    A vast majority of organizations - 77% of them - realize the significance of internally recruiting candidates for promotion. However, even though so many understand this key fact, 54% do less than one-third of their recruitment from within the organization. Take into account the financial responsibility of committing to an external recruitment plan and if that’s a risk your organization is willing to take. While internal recruitment strategies may save the budget, external recruitment can bring life and fresh ideas into the office.

  1. What’s going on outside the organization that could affect my ability to recruit the employees we need?
    Pay attention to economic and employment trends. Mass layoffs and the size of college graduating classes are just two examples that can have an impact on how your team formulates a recruitment strategy.

  1. Where is the supply of candidates going to come from?
    Your career page, job boards, and social job advertisement all have a part in recruitment strategies. What do they have in common? They are all on the internet. Online recruiting can save companies as much as 50% in cost-per-hire.

  1. Where will our company be in 3-5 years, and what does that mean for the type of people we will need to recruit?
    Projecting your organizational needs as well as employee needs can help decide the future of your team. This can help your recruitment team determine which niche job boards it will be best to post job openings to. 

  2. What type of training opportunities do we need to provide to ensure our current employees develop the skills we need?
    As the Baby Boomers enter retirement, the Millennials are entering professional employment. That means, your organization will need to prepare the training programs set in place appropriately. Because 40% of Millennials are interested in careers that allow for growth and accomplishment, training programs need to determine a career path.

Now that you’ve asked all of these questions, do you have a backup plan? Your succession plan is dependent upon how thorough the questions are answered so your organization can be prepared from A to Z when a key team player leaves the company. Give your team the tools they need to keep the organization thriving as Baby Boomers retire. They have big shoes to fill and with a succession plan, it will be much simpler for your team to compensate for any gaps in the team.

To learn more about developing an effective succession and career pathing process check out our Best Practices Guide-

"3 Steps To Achieve Talent Development That Drives Organizational Success"

 

Tags: Leadership, Succession Planning, talent development, career pathing, training management, recruiting strategy