What is the “Candidate Experience” — and Does it Really Matter?

Posted by Mark Jackson on Tue, Nov, 13, 2018 @ 08:11 AM

 

Business people waiting to be called into interview at the office

Candidate Experience

There’s a lot of talk currently about the importance of the candidate experienceJust what is the candidate experience? Does it matter?  And if so, how can you make it better?

  

What is it?

Not surprisingly, the term “candidate experience” refers to the overall experience employment candidates have with a potential employer. It includes the candidates’ impressions and perceptions of a company’s hiring process including the job application, screening methods, communications, and the interview.

 

Does it Matter?

In a word — yes. The candidate experience matters enough that there's even an annual Candidate Experience conference to recognize leaders in this art. Here are just four of many reasons why companies should take the candidate experience seriously.

 

  1. Bad news spreads

Applicants who have a bad experience with a company often don’t go silently back into the job market — they spread the bad word. A recent industry survey found that 33% of candidates with a negative experience intended to share the news publicly through social media.

 

  1. Candidates are also customers

Alienate a candidate and it might dip into your profits. A recent Talent Board survey found that just under 40% of those with a positive candidate experience said they felt more inclined to buy from the company, regardless of whether they were actually hired. Conversely, 30% of those with a negative experience said they would now purchase fewer of the business’s goods or services.

 

  1. The good ones might get away

A positive candidate experience leads to better hiring. It’s that simple. Need evidence? Organizations that invest in a strong candidate experience improve their quality of hires by 70%. And, 90% of candidates claim that the candidate experience they receive can change their minds about a role or company.

 

  1. It will cost you real money

A bad candidate experience can be costly enough that there’s a  Candidate Experience Resentment Calculator to demonstrate potential lost revenue stemming from bad candidate experiences.

 

How Can You Improve It?

Improving the candidate experience is not overly difficult, but it does take planning, time, and effort. Here are three area to consider:

 

  1. Recruitment Marketing

    Yes, there’s really such a thing as recruitment marketing. Really, it’s just a formal term for the strategies and tactics a firm uses to find, attract, engage, and nurture talent during the pre-application or recruitment phase. Recruitment marketing might take the form of employer branding, educational and promotional videos, or career sites.

     

    The best-executed recruitment marketing involves a company’s marketing department — an Aberdeen study found that best-in-class companies are 68% more likely than all others to involve the marketing department in employment advertising tactics. The same study found that recruitment marketing reduced the overall cost of the hiring process by 20% or more for 24% of companies.

     

    1. Recruitment Messaging

    Today’s workforce includes three generations — and to reach each of them, companies need messaging that resonates with the intended audience. Take the time to hone your company’s recruiting message — it should reflect your brand and speak to the needs and interests of your candidate pool. The right messaging works — Johnson & Johnson reworked their recruitment messaging to be highly specific and saw their talent pool improve by 54% and new hire turnover drop by 23%.

     

    1. Conversational Recruiting

    Here’s another trendy term — conversational recruiting. Conversational recruiting emphasizes two-way communications throughout the recruiting process — and we’re not just talking phone chats here. Candidates expect to engage potential employers from where they live – which often means from their mobile devices, and meaningful “conversations” might take the form of text, video screening, and candidate surveys to recruit for talent and have meaningful interactions along the way.

     

    The candidate experience is a critical component in a company’s overall recruiting strategy. A good candidate experience results in a number of tangible benefits, while a poor candidate experience can diminish a company’s chances at hiring and retaining top talent. We’ve got additional ideas about how you can improve your company’s candidate experience – contact us to start the conversation. You can also check out our Best Practices Guide - 4 Key Steps to Successful Talent Acquisition

Tags: Sustainable Recruiting, employment branding, recruiting software, recruiting strategy, HR, recruiting, talent acquisition, hiring manager, ATS, Hiring, candidate experience, employer brand, employee engagement, applicant experience, applicant management

6 Benefits of Using a Quality Learning Management System

Posted by Sean Pomeroy on Tue, Nov, 22, 2016 @ 08:11 AM

people-coffee-tea-meeting.jpg

Some tasks require that you have the right tool for the job. Training management is one of them. The right tool for the job: a quality learning management system.  

Below are six benefits of using a quality LMS that combined work to minimize headaches, maximize engagement and maximize results. 

1. The LMS provides a centralized, on-demand location for corporate learning and training. There’s one place to go, whenever you want, no matter your role.

2. The LMS lessens the burden on all involved in the process (HR, training managers, supervisors, employees). Your HR team won’t have to juggle a dozen spreadsheets in an attempt to manage the process. Also, all parties can see the status of training activities that are relevant to them (e.g. HR can see status for all employees, individual employees can only see their own status).

3. Delays and mistakes in the process are severely reduced. Automated approvals and notifications streamline and provide direction in your learning process, and improve communication between all parties.

4. Compliance is improved. For jobs that require certification, automatic notifications of upcoming certification expirations are sent to employees, supervisors and training managers. These notifications include courses due and accreditation requirements.

5. Superior employee learning/training experience. A well-run process helps keep your employees enthusiastic about talent development—supporting a culture of learning—while a poorly run process irritates and frustrates. 

6. Self-service learning empowers employees. As noted in Deloitte’s 2016 Human Capital Trends report, employees increasingly want to take control of their own learning. A quality LMS includes self-service training that lets your employees develop skills that they believe will help them be successful.

A quality LMS is just one key part of successful talent development. For a comprehensive look, download our article “3 Steps To Achieve Talent Development That Drives Organizational Success.” 

 

Tags: training, Employee Training, talent development, learning & development, LMS, scorm compliant, HR, learning management system, cloud based lms