Mark Jackson

Recent Posts

What is the “Candidate Experience” — and Does it Really Matter?

Posted by Mark Jackson on Tue, Nov, 13, 2018 @ 08:11 AM

 

Business people waiting to be called into interview at the office

Candidate Experience

There’s a lot of talk currently about the importance of the candidate experienceJust what is the candidate experience? Does it matter?  And if so, how can you make it better?

  

What is it?

Not surprisingly, the term “candidate experience” refers to the overall experience employment candidates have with a potential employer. It includes the candidates’ impressions and perceptions of a company’s hiring process including the job application, screening methods, communications, and the interview.

 

Does it Matter?

In a word — yes. The candidate experience matters enough that there's even an annual Candidate Experience conference to recognize leaders in this art. Here are just four of many reasons why companies should take the candidate experience seriously.

 

  1. Bad news spreads

Applicants who have a bad experience with a company often don’t go silently back into the job market — they spread the bad word. A recent industry survey found that 33% of candidates with a negative experience intended to share the news publicly through social media.

 

  1. Candidates are also customers

Alienate a candidate and it might dip into your profits. A recent Talent Board survey found that just under 40% of those with a positive candidate experience said they felt more inclined to buy from the company, regardless of whether they were actually hired. Conversely, 30% of those with a negative experience said they would now purchase fewer of the business’s goods or services.

 

  1. The good ones might get away

A positive candidate experience leads to better hiring. It’s that simple. Need evidence? Organizations that invest in a strong candidate experience improve their quality of hires by 70%. And, 90% of candidates claim that the candidate experience they receive can change their minds about a role or company.

 

  1. It will cost you real money

A bad candidate experience can be costly enough that there’s a  Candidate Experience Resentment Calculator to demonstrate potential lost revenue stemming from bad candidate experiences.

 

How Can You Improve It?

Improving the candidate experience is not overly difficult, but it does take planning, time, and effort. Here are three area to consider:

 

  1. Recruitment Marketing

    Yes, there’s really such a thing as recruitment marketing. Really, it’s just a formal term for the strategies and tactics a firm uses to find, attract, engage, and nurture talent during the pre-application or recruitment phase. Recruitment marketing might take the form of employer branding, educational and promotional videos, or career sites.

     

    The best-executed recruitment marketing involves a company’s marketing department — an Aberdeen study found that best-in-class companies are 68% more likely than all others to involve the marketing department in employment advertising tactics. The same study found that recruitment marketing reduced the overall cost of the hiring process by 20% or more for 24% of companies.

     

    1. Recruitment Messaging

    Today’s workforce includes three generations — and to reach each of them, companies need messaging that resonates with the intended audience. Take the time to hone your company’s recruiting message — it should reflect your brand and speak to the needs and interests of your candidate pool. The right messaging works — Johnson & Johnson reworked their recruitment messaging to be highly specific and saw their talent pool improve by 54% and new hire turnover drop by 23%.

     

    1. Conversational Recruiting

    Here’s another trendy term — conversational recruiting. Conversational recruiting emphasizes two-way communications throughout the recruiting process — and we’re not just talking phone chats here. Candidates expect to engage potential employers from where they live – which often means from their mobile devices, and meaningful “conversations” might take the form of text, video screening, and candidate surveys to recruit for talent and have meaningful interactions along the way.

     

    The candidate experience is a critical component in a company’s overall recruiting strategy. A good candidate experience results in a number of tangible benefits, while a poor candidate experience can diminish a company’s chances at hiring and retaining top talent. We’ve got additional ideas about how you can improve your company’s candidate experience – contact us to start the conversation. You can also check out our Best Practices Guide - 4 Key Steps to Successful Talent Acquisition

Tags: Sustainable Recruiting, employment branding, recruiting software, recruiting strategy, HR, recruiting, talent acquisition, hiring manager, ATS, Hiring, candidate experience, employer brand, employee engagement, applicant experience, applicant management

Renewable Recruiting: Building Sustainable Recruiting Practices in the Nonprofit Sector

Posted by Mark Jackson on Tue, Sep, 11, 2018 @ 13:09 PM

Building Sustainable Recruiting Practices in the Nonprofit Sector 

One of the most common buzzwords of the last decade or so is sustainability. It’s been applied to everything from construction methodologies to laundry detergents, so perhaps it’s not surprising to hear it used in the context of the sustainability of nonprofit organizations. What does it take to be a sustainable nonprofit organization? The answers may surprise you. 

  

Think beyond cash flow

Naturally, what first comes to mind is cash flow. A sustainable nonprofit has to continue bringing in the money required to fulfill their mission, year after year. But sustainability goes beyond that. The analysts at Nonprofit HR laid out what we think is a spot-on description of nonprofit sustainability: “Nonprofit sustainability occurs when a nonprofit attracts and effectively uses enough and the right kinds of money and people necessary to lead and achieve their long-term outcome goals.”  

 

Implement a recruiting strategy

The right kinds of people are a necessary ingredient in the sustainability of nonprofits, yet a full 64% of nonprofits have no formal recruitment strategy. Without such a strategy makes competing for top talent even more difficult today than ever before. Even more alarming, once the right people are in place, most organizations (81%) lack a formal retention strategy for keeping them onboard and engaged.

 

While recruiting strategies will vary from organization to organization, many include elements such as workforce planning, definition of goals, employer branding, social media presence, sourcing and recruiting, a recruiting and applicant tracking technology platform, effective onboarding, and the use of data analytics to measure and monitor the process.  

 

Make a solid first impression

60% of job seekers have had a poor candidate experience. And as a result of a poor candidate experience, employers are missing out on an important talent pool. 83% of job seekers say a negative interview experience can change their mind about a role or company they once liked, while 87% say a positive interview experience can change their mind about a role or company they once doubted. Clearly, it pays to make a good first impression. 

Organizations can improve the experience of candidates in several ways, including streamlining the application process, keeping applicants informed of the status of their application, and recommending additional available positions. Steps like these are easier when you use an Applicant Tracking System (ATS), yet in 2017 only 33% of nonprofits reported that they use an ATS.

 

Promote your brand

Nonprofits have to be masters at self-promotion to meet their fundraising goals, and an organization’s brand carries a similar significance throughout the recruiting process. Does your organization have an employment brand or employment branding process? A majority of nonprofits do not, despite the important role brand plays in attracting top talent.

Think of your employment brand as the market perception of what it's like to work for your organization. It’s the image that your prospective, current, and past employees have about the employment experience, and includes things like your culture, work environment, employee benefits, and advancement opportunities. Your organization’s brand affects recruitment of new employees, retention, and engagement of current employees, and the overall perception of the organization in the market. Essentially your brand should create a sense of urgency and excitement motivating prospect employees to seek you out and current employees to remain engaged. 

Building a sustainable nonprofit organization involves many factors, of which the right talent is perhaps the most critical. To achieve your mission, and successfully grow and maintain it, you must recruit and retain the right high-performing people.

Learn more about how an Applicant Tracking system can improve the sustainability of your recruiting efforts with our guide - 4 Key Steps to Successful Talent Acquisition.   

 

Tags: nonprofit, recruiting strategy, recruiting, employment branding, Sustainable Recruiting, nonprofits, nonprofit recruiting, applicant tracking system, Applicant tracking software, blackbaud, community brands, abila

Visibility Software Exhibiting And Presenting At The AED 2018 Summit

Posted by Mark Jackson on Tue, Jan, 16, 2018 @ 14:01 PM

 

AEDSummitlogo-1.png

Visibility Software is a member of the Associated Equipment Distributors (AED) and we are proud to announce that we will be an exhibitor and speaker at the AED Summit at the Mirage in Las Vegas, January 15-19, 2018. We really look forward to sharing industry developments at our booth (# 1332) about the Talent Management space, specifically regarding recruiting and training management. Visibility Software CEO, Sean Pomeroy will also be presenting a session at this year's AED Summit conference titled - Talent Management Bootcamp: It Shouldn't Be So Complex on January 18th at 2:00pm.

Since joining the AED a few months ago we have been very active in providing talent management education and support to members of the association. This includes having two articles posted in the AED's premier publication, the CED Magazine. The Real Value of an Employee Development & Training Strategy was published in the November 2017 issue -Stack the Odds in Your Favor, and 5 Tips to Launching an Effective Learning Management and Employee Development Program was published in the current January 2018 issue.

Visibility also sponsored the AED Financial and HR Symposium earlier this year in Miami, and will be attending this year's Symposium, where our CEO will present another session titled -10 Talent Management Trends for 2018. This years' Financial and HR Symposium will be held from Wednesday, April 25 - Friday, April 27, 2018 in Napa, California. 

Our goal is to offer solutions to help member of the AED address obstacles in recruiting, training and retaining skilled workers. This is an area of concern for most businesses within the AED association based on a recent scientific study commissioned by AED. Obstacles to recruit and retain technically skilled workers cost the heavy equipment distribution industry in the United States around $2.4 billion per year.

Jon Cruthers, VP OF AED recently commented - "AED is pleased to have Visibility Software join our association as a Specialized Service member and we look forward to the support and services they can provide companies in the construction equipment distribution industry. The solutions offered by Visibility Software in the areas of applicant tracking and learning management continue to be a growing area of focus in the construction equipment market as distributors are in high demand for talented individuals to join their organizations to address the current skills gap."

Look forward to seeing you in Vegas!

Tags: recruiting, recruiting strategy, training management, aed, AED Summit

Join Visibility Software at GPUG Summit Nashville! A Dynamic Opportunity for the Dynamics GP Community

Posted by Mark Jackson on Tue, Aug, 22, 2017 @ 08:08 AM

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Hey y’all!

What are your plans October 10-13, 2017? We are a proud sponsor of GPUG Summit Nashville, one of the most engaging conferences in the industry. And as a sponsor, Visibility Software is excited to share this experience with you this October in Nashville, TN as we squeeze every last bit of functionality out of the products and get you the ROI you want—and deserve.

Why YOU should attend

GPUG Summit is THE go-to conference bringing together industry experts, software development vendors, and everyday users to discuss important issues, trends, product updates, customer pain points, and genuine solutions. The value of GPUG Summit is endless! Here are a few more reasons why you should attend: 

  • Meet & network with your user group buddies: Nowhere else will you find the collective Microsoft Dynamics® GP brainpower than at GPUG Summit.
  • Geek out over great content: There’s no better instructor than an actual Dynamics GP user. Receive deep level technical training in a focused environment on Dynamics GP functions that you can utilize 365 days a year.
  • Serve as a voice: Speak with vendors and Microsoft representatives so they understand your product pain points and can grow your industry with their products and future development.
  • Evaluate and test solutions: Understand third party solutions and learn what they can do for your industry or organization.

How to engage with us at GPUG Summit

We invite you to stop on by our booth (#363) to learn about our recruiting and training management solutions that integrate with Microsoft Dynamics® GP and other HR systems to automate and streamline the entire recruiting, hiring, onboarding and training management process.

Artwork commissioned for you

To celebrate the inspiring Nashville location, along with the inspirational Dynamics community, Dynamic Communities commissioned a remarkable piece of custom art. Over the next few months, they will be revealing parts of this unique artwork until it’s fully unveiled at GPUG Summit. Learn more and don’t miss out on the reveal. 

So giddy-up, grab your boots, and join Visibility Software in Nashville!

 

Tags: recruiting, microsoft dynamics gp, gpug summit, gpug, nashville, tn, recruiting strategy, training management

5 Tips to Launching an Effective Learning Management & Employee Development Program

Posted by Mark Jackson on Mon, Jul, 31, 2017 @ 15:07 PM

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Are you considering implementing a formalized employee development program? It is an investment that’s likely to pay off. Organizations with a career development program in place enjoy up to 250 percent higher productivity. And the benefits don’t stop there. Reduced turnover, higher employee engagement levels, increased innovation and improved risk management are some of the additional benefits companies realize when they implement a formal training and career development program. Training also serves as a recruiting tool – you’re more likely to attract and keep good employees if you offer them development opportunities. 

If your company doesn’t have a training and development program in place, it may seem daunting to get started. But it doesn’t have to be. Here are five basics to keep in mind as you work to implement an effective and efficient employee training and development solution in your organization. 

1. Consider it an investment

There is a tendency among business owners and executives to view employee training as an optional expense — and that mindset can prove very costly to your organization in the long run. The moment you think of employee development and training as just another expenditure, you’ll neglect it. Instead, think of it as an investment that can prove extremely valuable for the long-term success and growth of your organization.  

2. Remember you’re planning a program, not an event

A training program is more than just a series of unrelated courses or workshops. It should reflect your organization’s goals, as well as the needs of your staff. What's important is that your staff training program has some reason behind its structure. An unrelated series of presentations or activities might have some value, but it will benefit neither the staff nor the organization as much as a training program that forms a coherent whole. Spend the time to outline and flesh-out your course offering, aligning it with your business needs and goals. Document the desired outcomes of each course and determine how you will measure and track those outcomes. 

3. Involve your staff

Make a point to involve staff members in the planning and implementation of your training program. The people who actually do the work are usually in the best position to figure out what their needs are. Ask questions, gather input, and structure training opportunities that meet employees where they are and take them where they want or need to go. Training breeds commitment, and committed employees are happier and more productive. 

4. Incorporate the basics - but don’t stop there

Companies often decide to implement a training program to address compliance matters (think OSHA or Department of Labor), manage risk ((think sexual harassment and diversity training), and/or professional certification or credential tracking (think nurses, teachers or commercial truck drivers) – and these are certainly areas that benefit from a formalized approach to training. Job function training is another common (and worthy) goal of an employee training program.  

As you plan your training program, consider broadening it into a full-fledged employee development program. Think of training as a retention tool, helping to instill loyalty and commitment from employees. One idea would be to offer career development courses, enabling employees to prepare themselves for promotion. Staff will be more likely to stay if you offer them ways to learn and grow while at your company. Don't give them a reason to move on by letting them stagnate once they've mastered initial tasks.  

5. Leverage technology

A training and development initiative won’t succeed if it isn’t easy to maintain. Companies often rely on spreadsheets, Word documents and calendar reminders to track employee training. Usually these programs were initiated when the company was much smaller, or was training fewer individuals. A disjointed system like this requires administrators to enter data in multiple locations, making reporting, analytics and data sharing virtually impossible. While this may work when your training needs are minimal, as you grow this system becomes overly labor intensive. 

Employee training, with the myriad of details to be tracked, is an ideal candidate for automation. Not long ago, learning management software was only within financial reach of the largest companies. But now, there are affordable learning management solutions accessible to small and mid-sized companies. Give your initiative the best chance of succeeding by establishing an easy to manage infrastructure that’s both scalable and accessible. 

Interested in more? Check out our Best Practices Guide - 

3 Steps to Achieve Talent Development that Drives Organizational Success 

 

Tags: learning & development, training management, learning management system, employee development, employee engagement, training