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The ROI of Quality Workplace Training

  
  
  

 Workplace Training resized 600"Excellence is an art won by training and habituation. We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly. We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle.

In a study by Bersin, high-impact companies – organizations at a 3 or a 4 on Bersin’s Maturity scale – have a tendency to spend more on their training programs than organizations at a 1 or a 2. These companies excel in their training programs because they repeatedly spend the money necessary to make their training programs top notch. That repeated spend has resulted in the exponential growth of corporate training programs. It is one of the biggest expenditures for companies because a good training program means the difference between skilled and engaged employees. The study says:

“In fact our research shows that these companies not only perform at higher levels, they have higher levels of engagement, retention, and employee and customer satisfaction." 

In the last two years, spending on training programs has grown from $60 billion to an astonishing $70 billion nin the United States alone. Worldwide, that number is nearly double at $130 billion.

There are awards for this, you know

So it must be important, right? Training programs determine the success of your new hires while solidifying company culture. Learning cultures established by training programs are easily carried throughout the company with ongoing training opportunities for employees looking to further their knowledge and experience in their field.

Training Magazine ranks the best training programs each year. Companies who want to be considered for this award have to apply to the magazine. They are then scored by a third party – a research and statistical data company – and the Training Magazine’s hall of fame. One of the areas Training Magazine considers is the financial investment the company puts into employee development. Editor-in-chief of the magazine, Lorri Freifeld, says, “They demonstrated an organization-wide commitment to and passion for training that is to be commended.” 2014’s list for the Outstanding Training Initiative Award Winners include well- known names such as:

·      BNSF Railway

·      Discover Financial Services

·      First Data Corporation

·      First Horizon National Corporation

·      Walgreens

Where there’s a skill there’s a way

“Sixty years ago I knew everything; now I know nothing; education is a progressive discovery of our own ignorance.” – Will Durant

Technology isn’t just sought after in candidates, those same candidates want to see technology in their training. As the globe grows in the number and varying types of mobile devices and advances in technology, workers expect the same of training programs. The same study by Bersin said that “informal training” – i.e., the sharing of knowledge – has become popular over the traditional classroom setting.

In 2013, companies spent 39% more on these social learning tools and expert directories than the year before. Training in the workplace has transitioned to online instruction from a classroom setting. However, because a pure online training program doesn’t normally show the results companies would hope for, most organizations do a two-thirds program. Meaning, a majority of the training is done online via gamification, social tools, and knowledge sharing and the rest is instructor led.  

The best corporate training programs are the ones who invest the most in them. In reality, providing quality training for your employees gives you a higher ROI and reduces turnover. If your employees understand the true value of their place in the company and how their training benefited them, there are less work-related reasons to find other employment.

The best training programs keep up with the growth of their employees professionally and technologically. We live in a digital world. To have a well-rounded and effective training program, you have to cater to the changes in technology and how your team can use them. Although Millennials prefer the online interaction, considering 4.6 million college students took one online course last year, their Baby Boomer and Gen Xer supervisors want in on the action as well. Don’t leave your training behind; it needs dedicated attention, too.

Cyber Train is the remedy for any corporate training gaps. Give us a call, we will help you get started. 

 

Cyber Train Demo

 

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What is a Learning Culture and How Do I Get One?

  
  
  

Learning-CultureDavid Garvin, co-author of Is Yours a Learning Organization, said learning cultures are two things:

1.  Skilled in creating, acquiring, interpreting, transferring and retaining knowledge

2.  Able to modify behavior in response to new knowledge and insight

Payscale’s whitepaper, Creating a Culture of Learning discusses how a learning culture derives from a commitment to education – both in and outside of the workplace. Establishing a learning atmosphere will stimulate employees in the office, increase levels of engagement and decrease turnover. Jacob Morgan, co-founder of the FOW Community, said:

“Challenging convention is the practice of going against and challenging the common assumptions that our organizations have been built on. For the better part of a hundred years our organizations have remained relatively unchanged.”

Morgan goes on to say that the cubicles, outdated management styles, and communication hindrances go against everything our world has modernized into. The changes in technology and the way employees think about work has begun to change the way workplaces operate. Thus, learning cultures are beginning to emerge. 

What exactly does a learning culture establish?

Continuous learning opportunities

Learning comes in all shapes and forms. Anything that challenges your employees to develop their skills further could be considered an opportunity for learning. More than just the traditional training styles and cultures of learning radiate into the workplace. They influence how employees function because they support continuing education. Ultimately, a learning organization will always bring in new and fresh knowledge. Executive professor of business administration at the University of Rochester’s Simon Business School, George Cook, addressed when a company pays for further education

Education that is company-paid is important. A survey by the Society for Human Resources Management shows 61% of companies asked still pay for employee undergraduate assistance, and 59% offer graduate assistance.” 

Aligned individual and organizational performance

It is important to align company goals through the entire organization to each employee. It forces employees to be responsible for obtaining the information and skills needed to accomplish their goals. Leadership is therefore responsible for guiding their employees to see the correlations between their goals and the greater goals of the company. Principle of THEaster Consulting, Terri Hartwell Easter, says that misaligned priorities often get in the way of leadership development

“In many cases, however, true integration of cultures has not been attempted – much less achieved – leaving shell-shocked employees, disparate teams, variances in management styles, lack of clarity in communication and a broken link between company goals and each individual’s role in achieving those goals.” 

Safe atmosphere for open discussion

The inability to take risks at work for fear of consequence inhibits the growth of a learning culture. Give employees the opportunity to generate their own ideas and process them with the team. Creating a safe atmosphere of open discussion allows employees to grow in creativity through professional disagreements. 

It can all be yours with the low price of…

It’s a team effort. As with any other major change to the functionality of an office, it takes a lot of people, and even more time. However, there are key members of your team that are necessary participants in the change. 

Senior Leadership

It all begins with leaders. They have to initiate the change through attitude and atmosphere. Leaders are responsible for setting the company goals and creating a culture that aligns with said goals.

Human Resources

The HR team supports the culture of learning through recompense of any efforts employees may take towards higher certification or particularly outstanding performance. If and when employees and senior leaders move on or retire, the HR team can pass the information and culture to the next generation of employees.

Chief Learning Officers

CLOs can help align organizational and personal goals. By linking the two, training officers can also connect mentors and mentees on a professional level. Connecting like-minded individuals on the same projects will then help the chief learning officers to measure the success of the company’s training techniques.

Building a culture of learning isn’t an immediate fix… it doesn’t happen overnight. By understanding what exactly a culture of learning is, leaders, HR professionals and chief learning officers can work together to facilitate the growth of knowledge within the organization. 

Call us to see how Cyber Train can help get your learning culture off to the right start.

 

Cyber Train Demo


 

 

Your 5 Onboarding Danger Zones

  
  
  

Danger ZoneThe final stage of the recruitment process is after the candidate is hired; after all of the paperwork and the interviews, the onboarding begins. Sometimes, bringing on a new employee to the team can be just as stressful for the supervisor as it is the new hire. “Onboarding is a make-or-break process,” said Katherine Jones, lead analyst for HCM technology at Bersin by Deloitte. She continued to say that a poor onboarding program is the bane of any recruiter, the “kiss of death” for the new hire, as she called it. In order to preserve the integrity of the new hire’s opinion of the company, the onboarding process has to be pristine. Facilitate personal interaction, maintain organization, establish company values, and remember it’s not all about completing the paperwork. Follow these 5 best practices to improve your company's onboarding process:  

1.  Facilitate Personal Interaction

Technology has propelled the workplace towards advancement: computers, tablets, smart boards, video conferencing, etc. However great those are, interpersonal communication skills have plummeted because of it. In fact, 44% of candidates don’t have the soft skills – i.e. communication skills – employers look for. Emails and phone calls are wonderful for staying connected with employees, but you have to establish that personal connection first. Onboarding is more than just a series of signatures and training. An effective onboarding process creates a relationship between the new hire and the company and its managers.

2.  Keep the File Cabinets Organized

Streamline the process. No one likes to jump through flaming hoops after they are hired. Staying organized, and consolidation will help to extinguish the mounds of paperwork into a smaller, not-so daunting, heap of files.

Some companies don’t have the resources to keep their onboarding process organized and running smoothly. Actually, 19% of companies don’t have a complete onboarding process to begin with, according to a SHRM study cited in a Wall Street Journal article by Rachel Emma Silverman (@itsrachelemma).

3.  Establish Company Values

In order to make the best impression with a new hire, make the company culture and values a primary focus in the entire onboarding process. The company’s story and culture should be consistent through marketing practices during the recruiting and hiring process. Silverman continued in the article to say:

“But some companies – hope to create a first impression that really counts – are turning to orientations that seem more collegiate than corporate, complete with co-worker networking sessions, time for new employees to tout their skills and even office-wide scavenger hunts.” 

4.  Keep the Fun Going

Recruiters pulled out all of the bells and whistles when they attracted these new hires while they were mere candidates. Don’t let that slip. Honestly, 30% of new hires don’t even read their onboarding packages, littered with benefit information and 401K jargon.

Granted, there are a lot of paperwork and compliance matters to take care of, but there is no reason to make candidates dance around the good stuff. The paperwork shouldn’t be the first priority in the onboarding program. Integrating the new hire into the organization should be paramount.

5.  Socially Acceptable Acceptance

Some organizations have in-office social media networks like Yammer or Chatter, just to name two. Bersin by Deloitte suggests many companies might already have these tools to help socially integrate new hires into the company culture. Now, onboarding isn’t entirely about technology, but it certainly doesn’t hurt. It can help to increase new hire knowledge of the organization, thereby decreasing their chance for failure.

Head of Yammer Customer Success in the United Kingdom, Mike Grafham said that intra-office tools like Chatter, IBM Connect, Jive, and Yammer are helpful in the onboarding and preboarding processes. By building networks for new hires, employees can send the new hires messages and give them an environment where they can ask questions. 

The onboarding process is to retention, as recruitment is to acquisition. Both are equally as important. Effective onboarding programs revolve around company culture, so values are accurately portrayed beyond the paperwork. Revamping the onboarding process is easy: focus it on company culture and consolidate your paperwork (as much as you can to maintain legal compliance). It’s easier for recruiters and integrates new hires into the company more effectively. 

A good onboarding program begins with an engaged training programCall us to see how Cyber Train can help your team succeed. 

 

Cyber Train Demo
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The Serial Killers of Company Culture

  
  
  

Serial KillersIn the words of the corpses in The Nightmare Before Christmas, “This is Halloween.” It’s a time filled with scary movies, fantastic costumes, candy, and – the real horror – villain look-a-likes in the office. These individuals ruin company culture quicker than a cinematic serial killer takes his victims.

Hannibal Lecter

“Hello Clarice…” possibly one of the most intimidating phrases in cinematic history. Likewise, what’s the most intimidating phase of the hiring process for candidates? The interview. Recruiters, who are anything but comforting and relaxing during the interview process, kill the company culture before the candidate is even offered the job. Only 36% of HR departments are responsible for employer branding strategy this year. It stands to reason that many interviews could have gone better if the employer branding was more clearly conveyed.

Ghost Face

The Scream movies became a staple of 90s horror films, and countless Halloween costumes are spawned from the movie’s villain, Ghost Face. The mask has become the epitome of scary Halloween costumes, and it's overused and generic. Every office has that one employee, the new hire who is always generic about company projects, and high on company culture… it can be irritating. The trend for hiring managers is to hire for attitude because the theory is skills can be taught. With 81% of new hires failing within the first 18 months due to a cultural mismatch, it is understandable that the ones who are left are corporately enthusiastic.

Jigsaw

Saw, and all of the sequels, feature a character who uses puzzles, and observes from a distance. In fact, he gives directions to his victims through a television screen. A supervisor who manages from a distance, not really involved in office activities, but manipulates them, does little to enhance office culture. Dealing with manipulative supervisors is difficult, primarily because it’s hard to identify manipulators in the first place. However, once you recognize the behavior, subtly stand up to the cultural manipulation with distance, and ask questions like, “Does this seem fair?” and “Do I have a say in this?” 

Patrick Bateman

Obsessively well-dressed businessman, American Psycho character Patrick Bateman flies off the handle and screams at his victims. Alpha-males and type-A personalities aren’t easy to deal with, especially when they have a tendency towards aggressive behavior. Because hostility is most easily observed through speech, the fact that 38% of communication is through tone of voice becomes a problem. Keeping an open field of communication, and constant feedback with your team can help to minimize aggressive behavior at work as much as possible.   

John Doe

The thieving serial killer… I won’t go into detail, but if you’ve seen the movie, you know exactly what he did at the end of the film Se7en. Particularly maniacal, the cultural killer manager that takes credit for something they didn’t do is quite possibly the worst. Unfortunately, this isn’t uncommon for team leaders and managers to do. You can combat this cultural misbehavior with simple documentation of your work and not assuming the worst. It’s important to give your supervisor the benefit of the doubt, and realize credit may not have been taken intentionally in the first place. 

None of these villains is the victor in the end of the movies, so there is hope for your culture yet. However, it’s hard to repair the damage once it’s been done. Not everyone is happy with where their company culture currently is. An overwhelming 51% of respondents in a Strategy& survey said their company is in need of a cultural overhaul. Moreover, 45% don’t think that culture is effectively managed in their company. There are cultural serial killers running loose in your office. Their habits need to be addressed, and with some gentle guidance, nipped in the bud. 

Don’t let your serial killers run wild. Reel them in with cultural regulators like Cyber Recruiter and Cyber TrainGive us a call and see how we can stop the misfits

 

Cyber Train Demo

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The Horror Stories that Likely Led to These Testimonials

  
  
  

TestimonialsAmerican Horror Story? Try ATS Horror Story. The tale may not be filled with ghouls and scary wardrobe changes, but it instills in recruiters and hiring managers a similar aversion for the poor HR systems. They purchased – or rented – these massive tools in order to help the recruiting process, but unfortunately they didn’t have the means to make an educated decision. At the beginning, it looked like the ATS would save them from the mundane tasks they dreaded; but upon the attempted integration, it became clear this was not the case. The ATS they use didn’t save them money, like they thought. It didn’t save them time, like they were told. It didn’t make the process easier, like they needed.

“The company was growing, and the paper filing system we had gotten used to wasn’t cutting it anymore. So, the HR department agreed it was time to get an ATS. We ended up spending more money than we anticipated after deciding on the free ATS. Instead of saving money, the HR department ended up spending more in wasted time and energy… I can’t say it was worth it.” – Frustrated Fernando

It takes dedication to replace an employee who has left the company. Bringing on a new hire can take four to eight weeks for a small organization.  If you add a poorly fit ATS into the mix, the odds aren’t so favorable. Applicant tracking systems are supposed to reduce time and money in the recruitment and hiring processes. However, even a company of eight people can save time in hiring new employees and keep the $10,000 of residual effort instead of spending it on futile hiring pains.

“It was time to get a new ATS for our recruiters. The one we were using was older than the computers we had in the office. Trying to save money we went with a cheap ATS. We got what we paid for… it was difficult to integrate. Since it’s a newer company, they are still working out some bugs in the system. It’s just not the robust system we were hoping for.”  - Resourceful Rachael 

It’s easy to find ATS vendors. All you have to do is type it into Google and you find about 2 million results in just over half of a second. There are countless webpages that offer suggestions for ATS vendors. It’s a large $4 billion industry, expecting to grow at least 20% by the end of 2014. With all of the choices available today, it’s important to weigh your options.

Visibility Software has been in business for over 10 years. We know what it takes to create a robust ATS. Not to worry, we have the necessary tools you need to make the best decision for your company. The Recruiting Comparison Tool is a checklist of features to make your decision easier. We’ve already filled in the qualities Cyber Recruiter has, just as a first step to get you started on your path to ATS bliss. 

“The system we originally used was a talent repellent. The application process was long and difficult for the applicants… and our department.  Recruiters and hiring managers couldn’t use the ATS to communicate the status of an application to our candidates, which was a problem. Our choice to get an ATS in the first place was to automate the mundane tasks. It didn’t automate nearly as effectively as we had hoped, and it certainly didn’t help our employer brand.” – Dissatisfied Dale

Candidates want an easy application process. However, what they want more than that is communication from the company they applied to. In fact, 58% candidates who rated their experience as poor or very poor said it was due to irregular updates on their application status. Luckily for Cyber Recruiter users; automating candidate relations is easy. The well-rounded system allows users to schedule interviews, post to job boards, and uses a Smart Email system so everyone stays in the loop.

At the end of the day, you simply can’t settle for an ATS that doesn’t match your department’s requirements. Since not all HR teams are the same, we’ve created a Recruiting Comparison Tool so HR professionals can pick the solution that matches their needs. The right ATS will enhance your employer brand, not detract from it; it will be easy for your recruiters to integrate and use; but mostly, the best-fitting ATS will save the company time and energy… and therefore, money.

Ready to change your horror story into a fairy tale? We’ve got your happy ending at the other end of this phone call

 

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An ATS as Outdated as Your Grandpa’s Phone

  
  
  

Flip Phone“Technology won’t change bad habits, cease professional grudges, make up for inadequate knowledge nor make bad managers great leaders.” - @LevyRecruits

Dealing with a cellphone like your traditional flip-phone, or your standard 1980s give-you-brain-tumors phone, isn’t easy in today’s technology age. Well, if you’re still using Applicant Tracking Software that’s older than the professionals using it… something needs to change.

You’ve been tracking all wrong. An ATS that fits the company’s recruiting needs allows recruiters to actually focus on recruiting. More importantly, it allows them to focus on the people who are the whole reason for the entire process. It was once thought that larger companies with budgets the size of Texas were the only ones who could have new software, but a new ATS isn’t out of reach for even the smallest organizations. 61.3% of organizations’ primary talent acquisition goal is to hire better talent. With an ATS, small businesses have the same opportunities to stay organized during the hiring process.  The unfortunate statistic about small companies and their ATS is that only 13% of them are happy with it.

Organization in Your Organization?

Becoming content with Applicant Tracking Software starts with organization. Good luck getting hyper-organized with software that can’t keep up with the fast-paced, modern hiring process. Considering companies receive an average of 250 resumes per open position, staying organized is crucial. Older ATS tend to be clunky and difficult to operate.

Cyber Recruiter gives HR departments the ability to automate administrative functions like sending emails to candidates so they are kept in the know after they apply. The Cyber Recruiter team aims to make the lives of HR professionals easier. Sprinkle a little bit of technology into the massive amounts of paperwork that hiring a new candidate requires, and you’ve got yourself a nice organized stack of candidates. All thanks to a modern ATS.

Don’t Worry, Get Happy

Like using cellphones that still have antennas, archaic tracking software leaves recruiters miserable. They don’t have the functions recruiters need to not only be more efficient, but happier. Not only is it important to have software that works best for the company, it’s also important to have a vendor that provides the advice and support you need.

Honestly, it ultimately boils down to how the candidates perceive the hiring experience. The reputation of the employer brand is dependent upon the candidate experience, as is the recruiter’s experience. Keeping an updated and streamlined ATS helps to keep candidates in the loop, and subsequently happy with the application process. Pay attention to the time a candidate spends on an application… spending a lot of time on an application can lead to application abandonment and a negative experience. During the candidate experience, 22% will recommend others to not apply for a company if they had a negative experience. Even more, 9% will express their distaste for even the products, not just the hiring process.

Advancements in Technology

New Applicant Tracking Software has the ability to post to job boards, social networks, and has the technical support companies need to get the most out of the recruiting and hiring processes.

76% of applicants prefer to apply for open positions through a career page. Click to Tweet.

Applicant Tracking Software can post the job to the career site for you, eliminating the extra time and frustration. So, since most jobseekers would rather apply online through a career site, it’s time to update your outdated software for something a little more robust.

Applicant Tracking Software isn’t just for the big companies. In fact, even the newest Applicant Tracking Software isn’t just for large corporations; small companies can afford to use them too. With options to purchase or rent, there’s no reason to not take a demo at the very least. Your organization can get past incompatible recruiting systems, with the right ATS. The ATS that keeps you and your candidates happy, and the software that keeps your recruiting division organized. After all, one of the essentials to entrepreneurial success is organization.

Need help getting your software on the right path? We’ve got just the thing you need right here.

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One Flew Over the ATS

  
  
  

ATSType in “passing the applicant tracking system,” or “resumes and applicant tracking systems,” and the first things that come up are articles upon articles detailing how applicants can at least get their resume in front of human eyes. Companies receive a plethora of resumes from applicants who aren’t necessarily qualified for the position, but they had fantastic resumes. However, that also means, they don’t see the resumes from talent who have all of the prerequisites for the job; the experience, the skill, the training, but their resumes don’t reflect that. The question remains, how many of the 70% of resumes does an ATS pass over because of incompatibility?

Whom Are You Missing?

You could be missing the perfect candidate. If the Applicant Tracking System your company uses isn’t functioning at peak levels, or if it’s simply not a match for the organization’s needs, the talent pool might not be everything you’ve hoped for. It is estimated that the average ATS rejects 75% of technically qualified applicants because it can’t read an applicant’s resume

While, yes, formatting and imagery have a large part to do with that, it’s not necessarily everything. The resume might not be littered with industry buzzwords or keywords, making the file seem irrelevant to pass on to the hiring manager. This is where it’s important to let your candidates know the company’s hiring process and give them feedback as to why they were not selected. Letting them know their skills did not meet the requirements could alert them to any mistakes in their resumes they need to change.

Playing the System

An ATS is a necessity to filter, organize, and streamline major company hiring processes. Companies like Google receive a deluge of 75,000 resumes in a week. How on earth could they even dream of reading – or in the very least scanning – all of those resumes in a timely manner? Without a good ATS, Google’s HR and recruiting department would be sent off to the loony bin. 

What some companies don’t know about their ATS, could hurt them. Not purchasing – or renting – the right ATS for your company could lead to higher stress levels, a longer hiring process, and missing resumes that otherwise would have made it to your desk. In fact, 40% of current ATS users are looking to change their system in order to obtain a more full-bodied system. So with your current program, it might not be the applicants who aren’t qualified, but the applicant tracking system. Just because an applicant doesn’t “play the system,” so to speak, that doesn’t mean they might not be the person for the job.  

How Can You Fix it?

Sometimes it comes down to price. Can the company really afford this? The company isn’t big enough to actually need this…But that’s not true. Nearly 60% of mid-sized companies use an applicant tracking system to help them along the screening and hiring journey. They didn’t even have to purchase them. Many HR technology companies allow users to rent or purchase the ATS. The right system can help prevent your recruiters and HR professionals from missing candidates. It can track them better. It can also put you at ease knowing you’ve made the decision to upgrade your organization to a system that is easy to integrate, has configurable options, and has the technical support you need. The ideal ATS will save the sanity of the HR team; on the other hand, the glitchy, non-integrated, and non-supported system will make them lose their minds. 

Applicant tracking systems won’t be headed out the door anytime soon. HR professionals need them, if not to make the hiring process efficient internally, but to save their sanity. It can be quite costly if the organization didn’t choose an ATS to fit their needs. Unfortunately, some qualified applicants can get shot down in the crossfire. That’s not only worrisome for the jobseekers who don’t make it to the interview phase, it’s disconcerting for the company as well, considering they are losing out on dream candidates. Some unqualified candidates make it to the interview because they have riddled their resumes with keywords simply to get past the ATS. On the other hand, those who don’t use buzzwords ad nauseam can be placed at the bottom of the totem pole by the ATS.

Need help finding a better ATS for your company? Lucky for you, Visibility has a Recruiting Comparison tool, free for you to use. You’ll like what you see.

 

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Are You Going Employer Bland?

  
  
  

Employer Bland resized 600It has been a while since your company took a look at their employer brand. Unfortunately, it falls under the radar for many. They’ve become utterly sluggish in creating a new strategy for the outdated brand. The workforce that’s leaving their college internships for employment with benefits isn’t drawn to the same marketing and recruiting techniques as the generations before them. According to a study by Hudson, the organizations with the best employer brands spend an average of 70% more on ensuring the success of their employer brands compared to others.

Is it Genuine?

The employer brand is a way for future employees to get an insight into company life. So, not being genuine before they are onboarded is a problem. According to a survey by Glassdoor, 61% of employees say the employer brand doesn’t match the expectations of the job. The study concluded that employee morale, job responsibility, and even opportunities for career advancement were some target areas of misalignment after hiring. Be honest about the job before you bring on a new hire. Every position has its ups and downs, the good with the bad. If it is less than genuine, you run the risk of raising employee turnover and decreasing the value of the employer brand.

Corporate leaders know the value of a good employer brand. So why is it that so many underestimate the power of a well-developed strategy? A strong employer brand is believed by 83% of corporate HR leaders to be vital in talent acquisition. It stands to reason then, that the organizations with strong employer brands have a good understanding of what their company stands for. However, only 41% of employees know their corporate values.

It’s a Mobile World

And you’re not in it. With mobile device usage constantly on the rise, it’s understandable that attention spans have shortened. Herbert Simon recognized this in 1977 saying, “A wealth of information creates a poverty of attention.” With that said, developers of the company career page have to be aware of that. Career pages have to not only adhere to the employer brand guidelines and maintain the progression of the strategy, but they also have to be accessible to the mobile jobseekers.

Mobile devices are the primary gateway to social media. According to Adobe, 71% of people use their mobile devices to access their Facebook, Twitter, LinkedIn, etc. Facebook – on the downhill slope – had a good long life, but times and the job market have changed. Healthy employer branding does not favor stagnancy. Update the company’s social accounts and update them regularly.

Reconnect the Disconnected

The biggest problem in fixing an employer brand is mending the disconnect between employees and the employers. Consider the importance of job security for example. Only 21% of employers agree that job security is an important facet of any given employer brand… compared to the 41% of employees. Compensation is another crucial aspect of a brand according to 64% of employees. Employers, again, don’t necessarily agree as 25% of them see it to be important. Getting everyone on the same page is the first step in mending an employer bland into an employer brand.

Consistency and sincerity are key in developing the employer brand. Employees know the company inside and out. You can’t afford to be anything but honest, or the company risks a hit to their turnover rate and talent acquisition. Honesty decreases the disparity in opinion between employees and their employers. As a recruiter, you have to be able to connect with your candidates. Even more so, you have to be able to connect with those who could potentially be future candidates. Begin developing a strategy to improve your employer brand, including easing the interviewing and hiring process. Don’t make them more stressful than they have to be. Use your new strategy to streamline the process from beginning to end for you and your candidates. 

It’s time to go from bland to an employer brand candidates will respond to. Give us a lookSee how an ATS can help.  

 

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Knock it Off with These Recruiting Worst Practices

  
  
  

Knock OffThere are best and worst practices for every business. The recruiting and HR space is no different. Candidates take note of the things you do well… and not so well. With the consistent development of new tools for the space, the hiring process is constantly under construction. The best practices change and evolve along with the technology. There are easy solutions to these poor hiring practices. Communication, applications, and job descriptions all are necessary to the hiring process, however they are in desperate need of improvement according to many candidates. 

Communication

What’s a good relationship without communication? It doesn’t exist. A good recruiter develops and fosters relationships with their candidates. After talent applies for a position, they expect a response. After all, it’s only polite, right? Well, 75% of candidates never hear back from employers. Not only is that not a good practice, it’s simply unacceptable. On the flip side, however, 60% of candidates feel they have a relationship with the company before they apply for a position. Most of these applications stem from a connection through social media, a career page, or through a ERP – employee referral program. So, it stands to reason then that an organization with a well-developed ERP, career page, and social media strategy will have the capability to attract candidates. It’s up to the recruiters to use their skills – or their tools – to keep in contact with them.

All the Time in the World

You might think your candidates have a great amount of time to dedicate to your application process, but in reality, they have other things on their to-do list as well. The advancements in technology have left the human attention span dwindling. Yes, 1 in 2 candidates will spend at least 3 hours per week looking at online applications and job openings, however, that doesn’t mean they spend a lot of time on each one. Nearly 30% of candidates won’t spend more than 15 minutes on an online application on average. Millennials don’t quite fit into that group… 35% of them will spend 45 minutes or more filling out the application of their dreams. However, if yours takes longer than the average 15 minutes, there’s a good chance the majority of your talent pool will abandon the process before they’ve completed the application. 

The Job Description is a Bit Stale

“Self-starter,” “leader,” “detail-oriented.”  These are found in a vast majority of job descriptions, and they make the job search stagnant. Poorly written job-descriptions don’t make your job as a recruiter any easier. In fact, they can make them harder. A description that doesn’t have much to do with what the talent would actually do in the position doesn’t give much room for the candidate pool to self-select out of the hiring process. That means there will be more candidates to sift through before you find the right one.

Unfortunately, there is such thing as being too picky in recruitment. There is too much focus on the “perfect” candidate. Most recruiters report that 50% of candidates simply don’t possess the basic skill set needed for the job. Now, there is nothing wrong with sending them that rejection letter if they don’t have the rudimentary requirements fulfilled. However, an individual who is willing to learn on the job could be just as viable as someone who already has the skills.  Most companies will use an Applicant Tracking System to help filter out the candidates who don’t quite par up to the experience level as the job description requires.

Your employer brand depends on the opinions of candidates. However, with the three-quarters of candidates mentioned earlier who aren’t privileged enough to hear back from their recruiters, it stands to reason that some recruiting practices need adjustment. You can’t have a relationship without communication, and even if that relationship doesn’t end in employment; recruiters should in the very least send the dreaded rejection letter. The hiring process can be updated as well with shorter and more concise applications and more dynamic job descriptions. Visibility Software’s Cyber Recruiter can help you with these. Cyber Recruiter has an automated function that allows recruiters to send automatic emails to candidates updating them on the hiring process as well as uploading the job descriptions to job boards and the career page. Not to mention, Cyber Recruiter can automatically filter those who don’t quite match up to the online job description. 

Give us a try. We’ve got the software you need and the people to helpCyber Recruiter is the solution to your recruitment trials.

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True or False? Test Your ATS Knowledge

  
  
  

describe the imageApplicant Tracking Systems and training programs are common HR tools in many companies. Within the next 18 months, 57% of large or medium organizations plan to make a major purchase for their HR departments. There are many options to choose from to make lives of HR professionals and recruiters easier. So, for starters, how well do you know Applicant Tracking Systems and training programs? While there’s a lot of truth floating around in articles, some articles don’t quite give such a good impression. There are some fallacies surrounding the HR technology. Here’s your chance to test your knowledge.

Applicant Tracking Systems are complicated and don’t save much time

Answer: False

The proper ATS can be somewhat of a trial and error if you don’t have a comparison tool to help you along the way. There are companies who don’t provide the tech support their new-to-ATS clients need, some don’t have the functionality companies require, and sometimes the organizations that use them simply don’t choose the right one. You’re not alone… 1 in 3 small companies rated their ATS performance as less than effective. However, there is no right or wrong answer to which ATS your company should pick because needs are different in every organization.

Effective training programs function like classrooms

Answer: False

In recent years there have been major changes to training programs and the ideas behind them. With the skyrocketing popularity of gamification, organizations such as the U.S. Navy found significantly higher employee engagement levels during the training programs. Gamification can increase employee skill by at least 40% by utilizing behavior motivating strategies. It works because it makes a connection between positive and negative behaviors in line with organizational goals. Nearly all of this training could be ineffective if the skills are not revisited on a regular basis.

Candidates believe they probably won’t hear back from an employer

Answer: True

After candidates apply for a new position, it is surprisingly common that they never hear back from the employer again. Left in the dust to assume they didn’t meet the job requirements. An overwhelming 75% of candidates never hear back from the companies they submit applications to. With a well-fitted ATS, your company doesn’t have to fall into that habit. Automated responses by an ATS can alert an applicant they will not be continuing in the hiring process, so there is no reason not to use that capability.

Employees will be less productive at home due to distractions

Answer: False

It is surprising considering most employees are conditioned to get dressed, get in the car, and go to work. However, a poll by Gallup suggests otherwise. The study revealed that working from home sometimes, less than 20% of the time, is good for employee engagement. Teleworking is an example of the type of flex-work schedule new employees look for in their dream job. The fresh graduates are predominately Millennials who crave the type of work flexibility that allows them to telework, freedom from the traditional suit and tie, and mostly a better work-life balance – even if they don’t have families. 

HR tools have grown out of the cubicle bubble and into the technology world as the modern age becomes more virtual. It is crucial to have a well-developed understanding of the tools that are available to your company. Applicant Tracking Systems are helpful for the companies that have a flow of hundreds of applications per position, and it’s helpful for the companies with 1,000 employees or less. Training programs aren’t any different. They need to be constantly adjusted and tweaked to maintain informational integrity and skill retention. So, how did you do on the quiz? Not every ATS was created equal… not every training program has to have binders and PowerPoint presentations. 

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